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“Even if you don’t have a large following, you can pay an extremely reasonable fee to someone who does to test your designs and see whether they’ll be commercially successful.”īut Jabaley wanted more and he knew he needed an ecommerce platform he could trust.

#2 chainz album cover shirt for free

“Celebrities with large Instagram followings can do this themselves and for free and it doesn’t cost you anything to experiment and succeed,” Jabaley says.

#2 chainz album cover shirt cracked

The shirts continued to sell at a frenetic pace and Jabaley knew he had cracked the ecommerce code. In this case, the simple t-shirt contained just two chains representing cover art from popular rapper 2 Chainz’ first album. That’s what Jabaley says of the formula that resulted in $700 in sales the first day one of his t-shirts went on sale following a design test on Instagram.

“That let’s us create popular t-shirts on demand which is really exciting.” Any Celebrity Designer Can Do This “We’re seeing results in real-time,” Jabaley says. Instead of holding vast quantities of unwanted inventory as he might have in the past, Jabaley’s formula rapidly reverse engineers success, so only merchandise that is in demand is created. The designs that create buzz are turned into t-shirts Jabaley knows in advance will sell. “We know in real-time what’s popular and what’s not which really de-risks the merchandising process and allows us to make only what fans are willing to buy.” “Now we understand exactly what people want,” Jabaley says.

Popular designs are turned into merchandise that generates millions of dollars.

Follower behavior and feedback is analyzed and used to iterate.

The designs are then posted on Instagram.

Instead, Jabaley and his merchandising partner CAP THAT, a company that helps entrepreneurs create products that capture specific moments captured in photos and videos, use rapid fire testing to identify exactly which pieces of merchandise fans like and for which they’re likely to pay money. Guesswork is no longer part of Jabaley’s merchandising arsenal. People today want to buy something that represents them. Today’s hip-hop lovers want something more. “You can’t just take an artist’s face, put it on a shirt, and expect people to buy it anymore.”Įven with Grammy-nominated talent like 2 Chainz, Jabaley suggests there simply aren’t enough superfans willing to purchase shirts housing little more than an artist’s face. “People fail with merchandise because of poor design,” Jabaley says. “It’s great if the shirts sell well but if they don’t you’re stuck with a bunch of inventory that could take you months to unload at deep discounts.” “The old model just wasn’t working anymore,” he says of the lengthy 2-3 month process of designing t-shirts, building inventory, and marketing the product. What would eventually evolve into a formula Jabaley says has generated millions of dollars in revenue started by blowing up tradition. “And an opportunity for us to learn and prove to our customers we know and understand them.” “I told everyone not to worry about stumbling out of the gate, that this was going to be a marathon,” he says. To create merchandise hip-hop fans actually wanted to purchase, Jabaley knew he had to change his strategy. “It was absolutely terrible,” Jabaley says of the eight t-shirts he sold the first day they were available. Get started today A Humble Ecommerce Beginning If you’re interested in making 2018 your best year yet …

Scalability, no matter the seasonĭuring Black Friday, Cyber Monday, Shopify processed:

Not only has Jabaley and his merchandising partner, CAP THAT, cracked the code…īut he’s sharing his multimillion-dollar formula with the world.

#2 chainz album cover shirt code

“We just really needed to find a way to crack the code on ecommerce.” “We’re always trying to be creative and wanted to apply that to the way we merchandise,” Jabaley recounts. Jabaley manages hip-hop stars like 2 Chainz and knew he was leaving money on the table by guessing what types of merchandise fans might want to purchase. “We just didn’t have a good track record selling merchandise like t-shirts,” Jabaley says. The man in the mirror can be a harsh critic.įor Charlie Jabaley, co-founder of the boutique artist management and marketing firm Street Execs, he didn’t much like the reflection of the merchandise man staring back at him from the glass.